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Hailing from Cairo, Egypt and currently based in Paris, Ash fuses melodic Middle Eastern sounds and Deep House in a style reminiscent to that of his versatile influences.
Christian Louboutin is one of the world’s most well-known shoe designers; the red soles of his designs have become synonymous with luxury and celebrity.
The Association for the Protection of the Environment (A.P.E.) is an Egyptian non-governmental organization established in 1984 and registered with the Ministry of Social Affairs.
A.P.E. works with the informal garbage collectors of Cairo known as the Zabbaleen (literally meaning garbage collector in Arabic). Their aim is to help this traditionally marginalized group find innovate ways to support the environment and aid themselves. Their focus is on developing environmentally sound waste management and recycling techniques, which help to build the human capacity of the Zabbaleen communities, to "recycle and re-use". Their 25 years of experience working with the Zabbaleen is proof that environmental, social and economic development can go hand in hand.
S/HE is one collection looking to curate a personality (male & female) to a jacket. Each one is shaped by the personal circumstances of each personality and how those two points of view (male & female) can come together by fate.
Cairo | New York City
